How Much Does It Cost to Hire a Digital Mobile Billboard in Perth?

 If you’ve been searching for a creative and eye-catching way to advertise your business in Perth, digital mobile billboards are worth considering. These vibrant, moving displays have become a powerful tool for local businesses to connect with customers on the go — whether it’s on a busy freeway, at a weekend market, or outside a shopping centre.

But one question many business owners ask is: How much does it cost to hire a digital mobile billboard in Perth?

Let’s explore the key factors that affect pricing and how you can get the best value for your campaign.

Digital Mobile Billboards Perth


What Is a Digital Mobile Billboard?

A digital mobile billboard is essentially a large LED screen mounted on a truck or trailer that displays your advertisement as it moves through specific routes. These mobile screens can display full-motion video, slideshows, or static graphics, giving your brand high visibility across different locations.

Unlike traditional billboards that stay in one place, digital mobile billboards in Perth go where the people are — offering flexibility, wider reach, and the ability to target your ideal customers where they live, work, and shop.

Why Choose Digital Mobile Billboards?

There’s a reason more Perth businesses are turning to mobile advertising. Here are a few key advantages:

  • Attention-Grabbing: Bright, animated screens naturally draw eyes, especially in high-traffic areas.

  • Mobile Reach: Your ad travels across suburbs, shopping precincts, and events — increasing impressions.

  • Local Targeting: You can tailor the route to reach specific neighbourhoods or demographics.

  • Flexible Messaging: Easily update your ad content if your offer or campaign changes.

  • Cost-Efficient Exposure: Compared to traditional media like TV or print, mobile billboards offer a solid return on visibility.

Whether you’re launching a new product, promoting a sale, or increasing brand awareness, these billboards make a bold statement that’s hard to ignore.

What Affects the Cost of Hiring a Digital Mobile Billboard?

The actual cost of hiring a digital mobile billboard can vary depending on several factors. While there’s no one-size-fits-all price, understanding these elements can help you estimate your budget and avoid surprises.

1. Campaign Duration

The longer your campaign, the more exposure you’ll receive — and the higher the cost. That said, many providers offer better daily rates for extended bookings. You might choose a short-term burst over a weekend or run a sustained campaign over several weeks.

2. Operating Hours

Some campaigns run only during peak traffic times — such as morning and afternoon commutes — while others stay active throughout the day. Evening and nighttime hours might also be included, especially if your audience is more active during those times. The more hours your ad is on the road, the more you can expect to pay.

3. Route and Location

Where your billboard travels can significantly impact the price. Routes through busy areas like the Perth CBD, Northbridge, or shopping centres like Lakeside Joondalup or Westfield Carousel typically offer higher visibility — and may come at a premium. Some providers also allow for custom routes tailored to your audience, such as local suburbs, business hubs, or event venues.

4. Content Creation and Design

Do you already have an ad ready to go, or will you need help designing one? Some billboard providers include basic creative support, while others may offer professional video production or graphic design services at an additional cost. Animated or high-motion content can enhance engagement but may involve extra effort and expense.

5. Seasonal Demand

Like most forms of advertising, demand can spike during certain times of the year. Peak retail seasons (like Christmas or EOFY), public events, or election periods can affect pricing and availability. Booking ahead and planning your campaign during quieter months may help you get better value.

Why Pricing Isn’t Always Listed Online

You might have noticed that most digital mobile billboard companies in Perth don’t list their prices on their websites. That’s because every campaign is different — and pricing is usually based on your specific goals, locations, and timelines.

For example:

  • A one-day event in Fremantle will cost differently than a two-week campaign across multiple suburbs.

  • A full-motion video ad may require more setup than a simple static graphic.

Instead of flat-rate pricing, most companies prefer to offer custom quotes that reflect your unique needs. This ensures you only pay for the features and coverage that matter most to your campaign.

How to Get the Best Value for Your Campaign

If you want to make the most of your investment in digital mobile billboard advertising, here are a few tips to keep in mind:

  • Be Clear About Your Goals: Are you promoting a specific product? Driving traffic to your website? Raising awareness? Your goals will shape the route, timing, and design.

  • Know Your Audience: Target suburbs or areas where your customers live, work, or shop. Perth’s spread-out layout means smart route planning can boost results.

  • Keep Your Message Simple: People only have a few seconds to read your billboard as it drives past. Use short headlines, bold fonts, and strong visuals.

  • Time It Right: Launch your campaign during relevant events, seasons, or community activities to increase relevance and impact.

  • Ask for Reporting: Some providers offer post-campaign reports, including GPS tracking or estimated impressions — which helps you measure success and refine future campaigns.

Final Thoughts

Digital mobile billboards are a dynamic way to boost your business visibility in Perth. They offer unmatched flexibility, eye-catching visuals, and the ability to target local audiences in real time. While prices vary depending on your campaign’s specifics, most businesses find that the exposure and impact are well worth the investment.

To get a quote tailored to your needs, speak with a trusted local provider who understands the Perth market. PERTH OUTDOOR MEDIA offers fully customisable packages to help your message hit the streets — and get noticed.

Also Read:

What Are the Benefits of Solar-Powered Advertising Trailers?

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